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Matt Antonino April 6th, 2009 7:08 am What happened to the other 4 tips!? It looks like this was 12-tips-to-help in the title when you straetd writing but then it became 8? lol I feel almost gypped! Great article though!

There's a great book out there called Taking Your Talent to the Web by Jeffrey Zeldman. It's now avalbalie as a from his website.As the author notes, the book was written in 2001, and while browser references and modem speeds may reek of 2001, much of the advice about transitioning to the web still holds true. I read it years ago and loved it. Any book by Jeffrey Zeldman, Eric Meyer, Steve Krug (already mentioned above), or any of the people who speak at will be a valuable resource for making well-designed, usable websites.

One Time April 6th, 2009 11:01 am The 37 signals rereefnce sort of debunks itself. Mentions less options are better, then shows 37 signals pricing plan as proof of opinion. The 37 signals pricing plan is notoriously known for being too complex!

Klaye Morrison April 6th, 2009 1:58 pm Good Barry has been featured on SM about a bliolin times. Yes it's cool, but it is hardly different. There are plenty of Business Catalyst resellers out there that are all quite similar in the way that they bring the product across to their audience.

This is a most useful contribution to the deabte

I'd seen friends lnkiig the pagea0Send in The Troops, and being the naturally curious individual that I am (OK, I'd go as far as nosy on some occasions), I had to investigate. Before I clicked through, I'd imagined that I'd find a page dedicated to supporting our troops wherever they may be based in the world. What I didn't imagine was that I would discover an absolute gem of a page that has proved to be invaluable to many starting out in Facebook marketing.

__Hello! I heard of this site on Crosswalk.com . I am known as Knight-4-Right over there. I am glad to see I found a site run by a Believer 4 Believers. We as christians need to pray for eahhetcor. Being united by GOD and hiz wrd iz a gud thing! As my username implies, i was born in 1963 God LUVS aging ROCK STARS too! But seriously if you need me to stand with you in prayer, I'm here 4 you. Daniel1963

Stella,Don't you worry about the white iris. I will love, love them whenever they are albliaave, but I am not worried about them, I am thinking of you dear girl. Please let me know when you need any help, seriously. Thanks for the birthday and cake compliments. Was a truly special time, oh, and those butterflies just appeared, as if, by magic. They must have been migrating from the Sparkle Mountains, just like the migration of the monarch butterflies. S

Holy Toledo, so glad I cilkced on this site first!

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Our landlower is kikncig us out and now we are living our last month rent and going to split from there. Its really serious now. What do I do? I have faith that the Lord will change him and restore my family, but it seems like everything keeps going downhill from here. Im 9 months and my son will be born in a few weeks and im scared what this is going to lead to. I just want my babys father to change back to how he was, he accepted God before and liked going to church. Now he is a completely different person. Please talk to me

I know I am unloading a lot of my life and I hope ayonne who reads this will forgive me. Now to my next obstacle. I recently (February this year) have reconnected with an old friend from my high school. He is a widower of only 10 months. He was happily married to his wife for 36 years. She died after a 3 year battle with cancer. We began our talks on the phone mostly me talking to him and lifing his spirits. Just making him laugh with stories of things about my granddaughter mostly. He decided to visit the beginning of April. We had a great time but as our visit was ending, I felt the need to tell him that really cared for him.

Great topic and comment susmibsions! I, too, am trying to make the transition from print-based to web-based design, and I have a couple of tips / comments to share with anyone else doing the same: #5 is key consistency! If you are making some of the hyperlinks in your body text bold and red with no underline, make them ALL that way in the body text on every page.Speaking of hyperlinks: Print designers, it's time to nix using underlined text as headline text embellishments. An underlined word or phrase on the web = hyperlink in everyone's mind now, even if the links on your site are all formatted completely differently with CSS. Underline = link.Avoid the temptation to use tables as a layout method! Doing so automatically dates your site to the '90s, despite whatever content is being shown within those tables. Tables are for statistics, figures, etc. only.Finally, don't be afraid to use white space or empty space in your web projects. Because the internet is so data-driven, it seems as though many clients want to cram lots of text, links, buttons, and banners together. When showing designs to clients, keep them light and airy CSS allows you to set leading and kerning just like print design apps do!Thanks again for the great conversation-starter!

Hi my name is Melissa. I accepted crisht since i was little but never really was a believer until now. I`m struggiling so much in life and need help, adivce, prayer, encourage and hope. Let me say something that im really going through right now. I`m only 17 years old and 9 months pregnant. Im living with my babys father who i was with ever since i was in middle school. He is only 20. As we moved in together and going on with the pregnancy everything was so perfect. We were both working, having our own place, treated eachother so good, excited to be parents, and happy with life. All of a sudden things started to go bad.

You mentioned that it seems thngis get worse the more you pray. I would say that is a good indication that God is working and the Enemy is fighting! You have probably heard that sometimes thngis have to get worse before they get better. I have experienced that in my own life at times and I know it is so hard. Hang in there and don't quit praying. Even if you don't see it, God IS working!! Your circumstances may not look any different, possibly look even worse, but God is working in the supernatural and all you have to do is believe. Thank God throughout the day that He IS working, even if you can't see it.

Prince,I agree that titles are inrpotamt, and admit that the one above could have been more clear. Glad you found the post though @treypennington's party analogy serves this topic well. As you mentioned above, your home on the web is your moment of truth and its a moment that you should have complete control and ownership of (which Facebook can't provide). Thanks for your comments. I look forward to reading the next post on your blog.

Ben,If the situation is just like the above (exactly as you've deicrsbed it), a Facebook Page would be a good solution though I'd still recommend that the client have a website (something simple, ) where their core content can live, and via RSS, feed into the appropriate social media outposts. The issue remains that Facebook is someone else's camping ground we're just pitching tents. Having all of an organization's content live on someone else's real estate is, by no means, a long-term strategy.Thanks,Katie

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yes.I was a little sueiprsrd by the title though . But for @treypennington's link to this page, I am not sure if I would have read your post. But I am glad I did. Lesson#1 for me: Titles are important.#2 SM channels help funnel traffic to your website by engaging with your target community. That is your moment of truth the home page or the micro-site. Most rejections will happen there. This is where you need to become the perfect host, and make it so easy for them to hang out (read: navigable), so that they either don't want to leave, or keep coming back! The same would be true for a personal brand.Thanks for your thoughts.Cheers,

Rashmi,Your solution is an isretenting reaction to unease with the page view. As a measure of viewer engagement, it sounds very compelling, but as Austin mentions, it only measures one part of your picture.Just remember that you get more than one measure for your current success. For slideshare, a combo of uploads (supply), click per visit (engagement), and one other about ad impressions (monetization) gives you a simple snapshot of the overall picture over time.In my mind, the key is to keep doing your work, checking the snapshot on occasion to make sure that you're still going in the right direction based on your strategy, and drilling down into details when you see warning signs or hit the motherlode.It will be great to hear how it goes!-Chris

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Ben,Thank you for sharing here. I apetcpiare your thoughts, though I don't agree with your logic. I would argue that there's just as much, if not more to understand and implement, in setting up and utilizing a Facebook Page (successfully) than building a simple site or microsite. From Farmville to new privacy options, the platform can be overwhelming. Simple, easy to use off-the-shelf sites are plentiful these days. What's the real advantage to the client, and their consumers/supporters, for having a Facebook Page over a simple, even static, site? There is none. Regardless of the potential client's comfort and understanding of technology, encouraging the use of a Facebook Page (w/o any other home on the web) skips an incredibly important and necessary step in helping that client to understand the basics of the web, the power of SEO, owning a domain, etc.Also, and perhaps most importantly, Facebook can change at anytime without regard for the users. Businesses don't own the content that they're sharing there. If Facebook (or any other social media outpost) dissolves, where does that leave the business?Thanks again for your thought-provoking comments and insight.

Hello Rashmi,First, congratulation for all your work and your blog.I hope you can bring some fresh air to that Metric holly grail.I unrnetsadd that designers, webdevelopers and marketers are pressed to find THE indicator that will help solve all the budget problems.It would make sense for slidesahre to measure clicks as for each slide you will click. Maybe not for youtube. What i would like to see is measures that matters to the business objectives and page views, minutes per visit, etc are not necesarely the one that would indicate how healthy (wealthy?) is a business.I think that we should be able to understand what is really relevant for the business and see where does it fit in the technology stacks.And then measure it.And not starting by a measure and than figuring out how it fot in the business.People come to slideshare to view slides so maybe the number of click on next slide is a key indicator for slideshare.No t all clicks , only the next slide button.The analysis of that single data could be a very good measure to see where the site is heading.What is the expected growth rate of that indicator. Is it growing at the expected speed. This would be like the heartbeat of slide share.If that heartbeat doesn't perform well then you could have a look toblood pressure, tension, and other health indicators.So in websites, Idenfying this heartbeat doesn't necesarely has to be the same for all even many people try to convince us that it must be like this.Thanks

Oh my god, my world view has been seriously seakhn... ;oP LOLToday? Saturday, is really spring. Hey I went walking with only a long sleaved shirt. Remember though, there is the St. Patricks storn a coming...

I am with you on businesses nndeieg a website for the SEO, content depth, capturing of data reasons you laid out in your post. I will always recommend that solution to companies as a cornerstone of an online presence. Not every business owner will accept that answer and FB offers at least a knowable and familiar option when they won't pull the trigger on a website. RE: Your question: What’s the real advantage to the client, and their consumers/supporters, for having a Facebook Page over a simple, even static, site?My reply: Pretend I have one of the small business I have described in my original comment above. Very little or no web budget. No current web presence (haven't even captured my customer's emails). Low tech skills. I use Facebook to connect with my friends a little bit and I can handle that OK, but that's about it. All three of the customer service people I employ use Facebook all the time and they are bugging me to get online. Now your assignment as my professional web person: Get 300 local people to see my online presence on a regular and repeating basis. I want them to see my weekly specials, news about a few events we do every month, and I might share some expertise about my industry on occasion. That's not 300 hits, that's 300 of the same people who I can count on to see my information every week or even every few days. Thumbnail that process for a standalone web site and then do it for a Facebook Fan Page. (If you say that you can find 300 consistent site visitors to a standalone site in small town Iowa, I'm going to have to ask to see your math.)

Page views or unique virtioss are bad measurements because they focus on abstract metrics instead of the valuable customer behavior that generates those metrics.So, they focus on the check they get at the end of each month, instead of the reason why they get that check. 1 million page views might mean 1 million dollars, but if you're not converting any users, then next month, you might not make a dime.I've been trying to push a meme at work around behavior-driven metrics' with the gist being you have to measure the user behavior that drives the money.So, for a site at work, the business model relies on return virtioss. Where the business wants to focus on unique virtioss per month, I'm trying to push them to focus on return virtioss per month.It seems like an obvious answer to me, but in the end, the business is on the hook for delivering so much money a month. The end-all, be-all for most of the business side will be a metric that tells them how much that check will be.So, my latest thinking is to go for a compromise: track engagement (the user experience) and monetization (the business success).* page views per session (engaged) AND ad views per session (monetization)* video ends (user engaged) AND ads views per video (video monetization)* return virtioss per month (engagement) AND ad views per return visitor per visit (monetization)This is still a problem I'm working through, so I'm kind of thinking out loud here I think number of clicks is better than time on site, but the best metric measures the user behavior you believe is critical to the success of your business model.Is that number of uploads? Do you believe uploads drive the referral traffic that's key to your ad revenue?Is the key behavior number of registrations? Number of slideshow starts? Slideshow completions?Time on site, number of clicks, unique virtioss, whatever. None of those matter if none of them contribute to what makes your business run.

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Whatever happen to the opiotn in Technorati's search result page where you can see all the results based on authority ? There used to this link authority that ranks the search results ranked by how authoritative the blog are. But I can't find that opiotn in the new design.

You got to push it-this essnetail info that is!

Hey I was just checking out.Just watned to ask something, do you actually even read the feedback you have on bemodel? I was reading like the support forum you made and all the people is saying that the site is really unstable and they want to delete their accounts.They are also saying that the site is abandoned.Well, just watned to tell you that. Take care man, I hope you reach success.

While they get their main page in order you can skip it altogether by using the for Firefox. For cletterud pages, my answer is that allows me to remove annoying page elements. One click and an entire navigation bar with 500 links disappears! (Tip: the most effective area to click is the gap between two nested tables in a navigation bar, if you click inside a table you'll just be removing a cell. This is the most useful extension one could have!!)

He left me and my unborn son all alone. I dont know what to do and im so dersepsed and dont accept these conditions. Right away instead of going to friends for advice or playing the same game he did, I went straight to church. All i do is pray and read the word asking God to help me get through this and restore my family. I dont want my son being raised in a broken family like I was. Now is when im really seaking God and the only time when im not crying and dersepsed is when im learning his word. Im trying to pray for my babys father that he changes, that God can touch his heart and that he can be a great father and future husband to me. I dont know what to do anymore. Everytime i pray more things seem to get worse.

I'm shckoed that I found this info so easily.

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What a neat article. I had no iklning.

Thank God! Somenoe with brains speaks!

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Interesting post. Came across while seaihcrng for a download. Read the book a long time ago and agree with most of your references. Think I have one more: the part where amloki follows Bali by making out the tracks of the horse-girl (don't remember the name, but this one also from Harry Potter) and other marks sounds like something Sherlock Holmes does in a spoofy way.

Wow! Great to find a post with such a clear mseasge!

Ab fab my golody man.

Hey I was just browsing the ailtcre- didn't want to spoil the book for myself- but I caught Lalmohan Ganguly's name, and what you think about only Bengalis knowing about Feluda is so not true! The english translations are not at all recent; I read the books about 4-5 years ago, and though I don't have the books- got them issued from the library- but I'm pretty sure that they're from the early ninties, atleast. And, I recently also saw a Feluda movie- on Zee English, they were having some Ray marathon- so, yeah, non-Bengalis do know about Feluda and Topshe and Jatayu :)

I guess chorpulish kuiamdrnga and lukochuri are named after games children play in bengal.. all of us have played these games and are household terms in bangla..Also Borphi is the name of an evil sorcerer in Gupi Gyne Bagha Byne film.Pushdev Rabin of Oudh is also a masculine take on Phulan Devi.Bali kidnapping Maya and climbing higest tower in Kol direct reference to King Kong..Also there is a jab at the IIMs? while discussing Kol's academics.The name Kol and certain of its characteristics reflect Kolkata(Calcutta)A Pashan(stone monster) named Khudito -inspired from famous novel by Tagore Khudito Pashan.

Dave Bowers April 6th, 2009 3:28 am Great article I'm not coenincvd about the application of the Gutenberg theory to the medium of the web though. It seems to contradict Neilsen's suggestions that the eye naturally moves across a web page in an f-shape, meaning that the lowest-value content is placed in the lower-right of the page.

Telexmyknee April 6th, 2009 5:41 am Definitely interesting, but would be much more so if you piekcd a page out there in internetland (one of mine perhaps :) ) and did your magic on it and see what difference it actually makes after a couple of weeks have elapsed with the revised content.

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Christian Mungle May 19th, 2011 1:46 am Please let me know if you're looking for a wrteir for your weblog. You have some really great articles and I feel I would be a good asset. If you ever want to take some of the load off, I'd really like to write some articles for your blog in exchange for a link back to mine. Please send me an e-mail if interested. Cheers!

That's the smart thinking we could all benieft from.

If not for your writing this topic could be very conovltued and oblique.

Dmitry April 6th, 2009 4:59 am Dave: Nielsen's research used text heavy sites as semlpas, and so there is no surprise the f-shape' emerged, considering we read left to right, top to bottom. The browsing pattern will be dictated by the structure of the site and especially how prominent the elements are. A lot of content heavy sites will yield the f-shape, but more minimalist marketing pages may not. If something on the page really screams for attention, it will be looked at. The Gutenberg rule is just another tool to know about when building your site but should definitely not be followed blindly. A/B testing and other forms of usability testing should be used to see if it works for you.

Marek Jan | Webcentric April 7th, 2009 2:26 pm Very informative, many clneits think that websites are like business cards.. or perhaps store fronts. Sure.. I agree.. but they should also be a place where the products can be examined, and purchase or choice for purchase made up right there and then. There are a number of ways to bring visitors closer to products. Oneof them is intuitive navigation. Sure.. a floating baloon looks cool .. as a button.. but in the end.. the person want to check out your goods , not chase animations all over the page. Using AJAX to quickly select alternative views of products, or zooming in parts of items, is an excellent way to consider enhancing your site.

Welcome to Facebook, Chris! Hope you enjoy it. It can take a while to get up and running with a norwetk, but if you've ever used myspace in the past you'll find it head and shoulders above. My advice would be to give it a week or so to get used to the vanilla site, then start dabbling with the extra applications.

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Hey, subtle must be your mdidle name. Great post!

Posts like this brighten up my day. Thanks for taikng the time.

Supieror thinking demonstrated above. Thanks!

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You have the monopoly on useful ifnomration-aren't monopolies illegal? ;)

Hot damn, loonkig pretty useful buddy.

It's spooky how cvleer some ppl are. Thanks!

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